Role:
Chief Marketing Officer (CMO)
Quick Facts:
∎ Leads marketing efforts, including brand strategy, website management, newsletters, and promotional campaigns.
∎ Drove growth by expanding into three facilities and amplifying Robolabs’ presence in the Bay Area’s STEM community.
∎ Enhanced membership and strengthened community impact through innovative programs and outreach.
∎ Oversees the development of inclusive, hands-on learning experiences that inspire creativity, problem-solving, and a passion for STEM.
As CMO of Robolabs, my role centers on driving growth and expanding our influence across the Bay Area’s K-12 STEM landscape. Through strategic planning, we’ve launched new facilities and increased membership, solidifying Robolabs’ role as the leading competitive robotics academy in the region. Developing cross-channel marketing strategies—from web content and newsletters to community outreach—has enabled me to align our messaging with Robolabs’ mission and core values. Stewarding this growth has been both a challenge and a privilege, allowing me to see firsthand the difference that accessible, hands-on STEM programs make in the lives of young learners.
Robolabs is built on the mission to inspire, ignite, and empower every young mind for a better future through robotics, STEM, and innovation. Our programs embody values of ingenuity, curiosity, creativity, resourcefulness, and diligence, fostering a culture where students connect technology with community impact. The brand’s slogan, Robotics for All, represents our commitment to inclusivity and the belief that every student deserves the opportunity to explore the world of robotics and problem-solving. Through innovative, multi-faceted marketing and brand strategy, I aim to communicate Robolabs’ vision: to be a positive, driving force in cultivating the next generation of roboticists, STEM enthusiasts, and innovators.
